Beer Island

Η Island it is not a random beer. Because it is not at all accidental that those who decided to create it, as well as the place and the way of its production are not at all accidental.

Let us explain and make the recommendations.

When the Alexandros Kouris, known in the field of strategic marketing, tourism and gastronomy with special projects such as "Kerasma", "New Wines Of Greece", "Mythical Peloponnese" knows Maya Tsokli, known for her travels in Greece and the Universe, when they fall in love with Teno where a 25-year-old love affair between the island and the Maya has preceded, and when this love trio wants to fill another void of creation love, then it was obvious that beer Island it could not be just another beer.

In the climate of the time that demands the fresh beers from microbreweries to gain their space, the Tinos acquired its representation. A very honorable representation, because in the first three years of its production, Nisos beer, not only conquered the island and the neighboring Cyclades, but spread its wings all over Greece - it even reached Australia! - and in fact in the "European Beer Star ", the competition in the heart of Bavaria between 42 countries and 1613 beers, took the podium and The silver medal was awarded to "Pilsner Island" in the Bohemian Style Pilsner category.

The microbrewery started to be built in 2011, in Vagia, in a traditional building of the island that was converted to receive the equipment of the brewery with a capacity of 550.000 liters, the warehouses and the tasting room. This is where the guided tours of the visitors end, where after learning the art of brewing, they try the beers in combination with local flavors.

According to Alexander:

“From the beginning, our goal was to make a top quality Cycladic beer, which will complement the authenticity of the gastronomy of our islands, will be an ambassador of our region but also a model of regional productive investment in this period of serious economic hardship. That is why we paid great attention to the very good raw materials. We use twice as much malt and hops as most industrial beers, as we pay attention to the slow, traditional brewing process. The recipe plays an important role, but the fidelity in the execution. We wanted our beers to like us first ".

Of course he did not tell us anything about his communication strategy, where thanks to the active Facebook page with 76.000 friends makes excellent campaigns that simultaneously promote the Island, Tinos and Greece at the same time.

According to the reviews: “H. beer Pilsner Island with a deep golden color, has the characteristic smell of bread, freshly cut grass, with hints of caramel and spices ".

Tinos, the Cyclades, the Aegean, acquired their beer.