Ο Municipality of AthensThe AEGEAN and Athens International Airport join forces for the first time through partnership Athens Tourism Partnership (ATP) and having a common goal: the promotion of Athens as a modern center of culture and an attractive tourist destination for the whole year.

The financing of the campaign is done with the own resources of the members of the partnership, while for the Municipality of Athens it is done with the exclusive donation of the Hellenic Initiative - The Hellenic Initiative. The project is coordinated by Marketing Greece.

The first result of this collaboration is a new, lively and dynamic campaign with a title «One City. Never Ending Stories » and aimed at highlighting the Athenian experience. The campaign focuses on promoting Athens as a city that offers countless options. A city full of stories, images and experiences that are presented in a modern, vibrant and dynamic way. The main video of the campaign uniquely captures the many, known and unknown, different aspects of Athens: in just one minute, 51 images of the city unfold in front of us. 51 experiential moments of a city that has something unique to offer all year round.

The campaign website www.thisisathens.org It will gradually host a total of 103 stories that through a central and later with five thematic videos present the life in Athens every hour of the twenty-four hour, the life of the people of the city all seasons of the year, thus accurately highlighting the choices of a city that offers visitor endless opportunities for unique experiences. At the same time, the website functions as a travel planning tool, promoting what happens in Athens all year round, presenting museums, attractions, events, food and entertainment options and the city's neighborhoods with their own special features.

The dynamic start of the “One City” campaign. Never Ending Stories ”makes the most of digital media: electronic and print advertising, video, promotion on Youtube, Facebook, Instagram, Twitter which are important tools for promoting the public - a goal that includes, in the first instance, mainly travelers from France and Germany. The design of the campaign geographically covers all the major cities of France and Germany, which are the main target markets for Athens. The campaign website will be available in English, French and German.

In addition, as part of the campaign, an experiential experience program has been designed and will be implemented for important travel bloggers and representatives of foreign media, who will have the opportunity to experience the endless stories of the city, through a specially designed hosting program, based on the profile. , preferences and country of origin. The guests will experience the city and its daily life, discovering known and unknown aspects of it. Thus, they will have the opportunity to tell their own story about Athens and spread the message throughout Europe.