Lux: the first Greek soft drink that was distinguished as the leading brand in a relevant category, in the history of the "Superbrands" competition

Another important distinction was won by the Greek company Deluxe, as a top Superbrand, in the category of Non-alcoholic Drinks & Beverages, in the awards ceremony Corporate Superbrands Greece 2016 which took place on March 20, 2017 at the Athens Concert Hall.

The brand Deluxe stood out among the leading companies operating in the Greek market, including leading multinationals in the field, winning first place as the strongest brand in the market of non-alcoholic beverages and beverages. It is, in fact, the first time in the history of the competition in our country that a purely Greek soft drink, a member of OUR GREECE, wins the highest position in this category!

The competition Corporate Superbrands Greece, which has been present in Greece since 2005, awards the most important Greek and international brands of the Greek market the title of Superbrand, after a rigorous selection process by a committee of experts and distinguished professionals in the wider field of brand image (marketing, advertising, PR, branding, strategy, etc.), as well as through relevant special research to hundreds of consumers.

The Management of Lux declared extremely proud of this new important distinction and wanted to thank the jury for its selection, as well as the numerous loyal Greek consumers and associates who with their continuous support and vote of confidence elevate Lux to the top positions. of the market.

Karagioule Annie, Press and Public Relations Officer
tel .: 6944562025 e-mail: anniekaragioule@loux.gr,
http://www.loux.gr, http://www.plusnlight.gr/