Η Deluxe is today the largest Greek soft drink and juice company. We visited the company's headquarters in Kefalovrysso, Achaia, where we were guided and learned its history.

It all started in the early 1950s when at the junction of Pantokratoros and Ilias streets, behind the homonymous historic church, Panagiotis Marlafekas founds "Lux" (which from the beginning its logo "deluxe" was written in small print), a small family business that initially produces orange juice, lemonade and soda.

The 1972 Lux finds in Headwaters its 'natural' home is a small Paradise, an area of ​​lush nature, full of centuries-old plane trees, reminiscent of a promised land. Since then the progress of the company is rapid and the transition to the 21st century finds the new generation, the John, Costa and Plato Marlafeka at the helm.

But this place hid in their subsoil a real treasure, the excellent quality water of Kefalovrysso, a water light, oligometallic and of rare natural value, which in the course proved to be a powerful weapon and the great comparative advantage for Lux soft drinks.

Lux experienced the contraction of the Greek soft drink market with the dynamic entry of foreign strong soft drink brands, stubbornly resisted (and high costs) and, as the largest Greek soft drink and juice company, actively participated in the efforts to revitalize the area.